Demanding customers require a more personalized experience. While Tim Szymanski (GTM Manager – High Tech) discusses how a unified, comprehensive digital approach to digital customer experience not only provides satisfaction for customers, but for the high-tech businesses that serve them.ĭriving a connected marketing and a smart sales experienceĭata-driven digital marketing is all about enhancing value. In an article on digitalization in healthcare, I write about how Capgemini’s solution for the healthcare industry is based on our Convenience, Advice, Reach (CARE) approach where patients receive timely care through a range of devices, resulting in improved clinical outcomes due to their personal focus.
Philip Bush (Amazon Connect SME & GTM Lead) and Stephen Barnett (Business Transformation Manager) discuss finding better ways of communication at scale. Modernizing the contact center to transform customer interactionsĬontact center operations are now evolving into experience hubs where customers can access relevant information across all channels. On top of this, Darshan Shankavaram (Global DCX Leader, Capgemini) writes about how brands need a partner that can connect the dots, between empowered sales, augmented service, and connected marketing to achieve a more frictionless relationship with their customers.
In the magazine’s leading interview, Anjali Pendlebury-Green (DCO Practice Lead) and Robert Brillhart (Digital Contact Center Head) discuss how Capgemini’s DCO portfolio integrates humans and machines to drive a more meaningful digital customer experience. Implementing a seamless customer experience
In our most recent edition of Innovation Nation, my colleagues within the Digital Customer Operations (DCO) space contribute articles on how to drive a superior, frictionless customer experience.
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